Formed in 2010, Founders and Followers is a New York based online fashion retailer, curating seasonal selections of women's clothing, accessories, and homewares.

Over the past ten years, our selection has evolved to become a highly curated assortment of domestic and international contemporary designers and independent labels. Each season we strive to find the exceptionally crafted pieces, the under-the-radar and forward-thinking artistry of contemporary designers and talented craft makers.

We try our best to support sustainable and ethically made products, women-owned businesses, as well as our local creative community.

We encourage and promote artistry and artistic expression through the lens of up-and-coming photographers and stylists, and we welcome exclusive seasonal collaborative projects with designers.

Our packaging is reusable and/or biodegradable. We also offset our carbon footprint by purchasing carbon credits.


Please address look book submissions and creative collaborations enquiries to F&F creative director:

For all other enquiries, please feel free to email us at and follow us on InstagramFacebookPinterestTwitter and Tumblr